diff --git a/examples/protocols/esp_http_client/main/Kconfig.projbuild b/examples/protocols/esp_http_client/main/Kconfig.projbuild
new file mode 100644
index 0000000000..8523967e9c
--- /dev/null
+++ b/examples/protocols/esp_http_client/main/Kconfig.projbuild
@@ -0,0 +1,7 @@
+menu "Example Configuration"
+    config EXAMPLE_HTTP_ENDPOINT
+        string "Example HTTP Endpoint"
+        default "httpbin.org"
+        help
+            Target endpoint host-name for the example to use.
+endmenu
diff --git a/examples/protocols/esp_http_client/main/esp_http_client_example.c b/examples/protocols/esp_http_client/main/esp_http_client_example.c
index 50cebca86b..bd59f25d16 100644
--- a/examples/protocols/esp_http_client/main/esp_http_client_example.c
+++ b/examples/protocols/esp_http_client/main/esp_http_client_example.c
@@ -50,7 +50,6 @@ extern const char howsmyssl_com_root_cert_pem_end[]   asm("_binary_howsmyssl_com
 extern const char postman_root_cert_pem_start[] asm("_binary_postman_root_cert_pem_start");
 extern const char postman_root_cert_pem_end[]   asm("_binary_postman_root_cert_pem_end");
 
-
 esp_err_t _http_event_handler(esp_http_client_event_t *evt)
 {
     static char *output_buffer;  // Buffer to store response of http request from event handler
@@ -146,7 +145,7 @@ static void http_rest_with_url(void)
      * If URL as well as host and path parameters are specified, values of host and path will be considered.
      */
     esp_http_client_config_t config = {
-        .host = "httpbin.org",
+        .host = CONFIG_EXAMPLE_HTTP_ENDPOINT,
         .path = "/get",
         .query = "esp",
         .event_handler = _http_event_handler,
@@ -168,7 +167,7 @@ static void http_rest_with_url(void)
 
     // POST
     const char *post_data = "{\"field1\":\"value1\"}";
-    esp_http_client_set_url(client, "http://httpbin.org/post");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/post");
     esp_http_client_set_method(client, HTTP_METHOD_POST);
     esp_http_client_set_header(client, "Content-Type", "application/json");
     esp_http_client_set_post_field(client, post_data, strlen(post_data));
@@ -182,7 +181,7 @@ static void http_rest_with_url(void)
     }
 
     //PUT
-    esp_http_client_set_url(client, "http://httpbin.org/put");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/put");
     esp_http_client_set_method(client, HTTP_METHOD_PUT);
     err = esp_http_client_perform(client);
     if (err == ESP_OK) {
@@ -194,7 +193,7 @@ static void http_rest_with_url(void)
     }
 
     //PATCH
-    esp_http_client_set_url(client, "http://httpbin.org/patch");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/patch");
     esp_http_client_set_method(client, HTTP_METHOD_PATCH);
     esp_http_client_set_post_field(client, NULL, 0);
     err = esp_http_client_perform(client);
@@ -207,7 +206,7 @@ static void http_rest_with_url(void)
     }
 
     //DELETE
-    esp_http_client_set_url(client, "http://httpbin.org/delete");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/delete");
     esp_http_client_set_method(client, HTTP_METHOD_DELETE);
     err = esp_http_client_perform(client);
     if (err == ESP_OK) {
@@ -219,7 +218,7 @@ static void http_rest_with_url(void)
     }
 
     //HEAD
-    esp_http_client_set_url(client, "http://httpbin.org/get");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/get");
     esp_http_client_set_method(client, HTTP_METHOD_HEAD);
     err = esp_http_client_perform(client);
     if (err == ESP_OK) {
@@ -236,7 +235,7 @@ static void http_rest_with_url(void)
 static void http_rest_with_hostname_path(void)
 {
     esp_http_client_config_t config = {
-        .host = "httpbin.org",
+        .host = CONFIG_EXAMPLE_HTTP_ENDPOINT,
         .path = "/get",
         .transport_type = HTTP_TRANSPORT_OVER_TCP,
         .event_handler = _http_event_handler,
@@ -330,7 +329,7 @@ static void http_auth_basic(void)
      * To disable authorization retries, set max_authorization_retries to -1.
      */
     esp_http_client_config_t config = {
-        .url = "http://user:passwd@httpbin.org/basic-auth/user/passwd",
+        .url = "http://user:passwd@"CONFIG_EXAMPLE_HTTP_ENDPOINT"/basic-auth/user/passwd",
         .event_handler = _http_event_handler,
         .auth_type = HTTP_AUTH_TYPE_BASIC,
         .max_authorization_retries = -1,
@@ -351,7 +350,7 @@ static void http_auth_basic(void)
 static void http_auth_basic_redirect(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://user:passwd@httpbin.org/basic-auth/user/passwd",
+        .url = "http://user:passwd@"CONFIG_EXAMPLE_HTTP_ENDPOINT"/basic-auth/user/passwd",
         .event_handler = _http_event_handler,
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
@@ -372,7 +371,7 @@ static void http_auth_basic_redirect(void)
 static void http_auth_digest(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://user:passwd@httpbin.org/digest-auth/auth/user/passwd/MD5/never",
+        .url = "http://user:passwd@"CONFIG_EXAMPLE_HTTP_ENDPOINT"/digest-auth/auth/user/passwd/MD5/never",
         .event_handler = _http_event_handler,
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
@@ -436,7 +435,7 @@ static void https_with_hostname_path(void)
 static void http_encoded_query(void)
 {
     esp_http_client_config_t config = {
-        .host = "httpbin.org",
+        .host = CONFIG_EXAMPLE_HTTP_ENDPOINT,
         .path = "/get",
         .event_handler = _http_event_handler,
     };
@@ -464,7 +463,7 @@ static void http_encoded_query(void)
 static void http_relative_redirect(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/relative-redirect/3",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/relative-redirect/3",
         .event_handler = _http_event_handler,
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
@@ -483,7 +482,7 @@ static void http_relative_redirect(void)
 static void http_absolute_redirect(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/absolute-redirect/3",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/absolute-redirect/3",
         .event_handler = _http_event_handler,
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
@@ -502,7 +501,7 @@ static void http_absolute_redirect(void)
 static void http_absolute_redirect_manual(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/absolute-redirect/3",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/absolute-redirect/3",
         .event_handler = _http_event_handler,
         .disable_auto_redirect = true,
     };
@@ -522,7 +521,7 @@ static void http_absolute_redirect_manual(void)
 static void http_redirect_to_https(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/redirect-to?url=https%3A%2F%2Fwww.howsmyssl.com",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/redirect-to?url=https://www.howsmyssl.com",
         .event_handler = _http_event_handler,
         .cert_pem = howsmyssl_com_root_cert_pem_start,
     };
@@ -543,7 +542,7 @@ static void http_redirect_to_https(void)
 static void http_download_chunk(void)
 {
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/stream-bytes/8912",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/stream-bytes/8912",
         .event_handler = _http_event_handler,
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
@@ -567,7 +566,7 @@ static void http_perform_as_stream_reader(void)
         return;
     }
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/get",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/get",
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
     esp_err_t err;
@@ -657,7 +656,7 @@ static void http_native_request(void)
     char output_buffer[MAX_HTTP_OUTPUT_BUFFER] = {0};   // Buffer to store response of http request
     int content_length = 0;
     esp_http_client_config_t config = {
-        .url = "http://httpbin.org/get",
+        .url = "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/get",
     };
     esp_http_client_handle_t client = esp_http_client_init(&config);
 
@@ -686,7 +685,7 @@ static void http_native_request(void)
 
     // POST Request
     const char *post_data = "{\"field1\":\"value1\"}";
-    esp_http_client_set_url(client, "http://httpbin.org/post");
+    esp_http_client_set_url(client, "http://"CONFIG_EXAMPLE_HTTP_ENDPOINT"/post");
     esp_http_client_set_method(client, HTTP_METHOD_POST);
     esp_http_client_set_header(client, "Content-Type", "application/json");
     err = esp_http_client_open(client, strlen(post_data));
diff --git a/examples/protocols/esp_http_client/sdkconfig.ci b/examples/protocols/esp_http_client/sdkconfig.ci
index 18d318212a..9d5eb3ec90 100644
--- a/examples/protocols/esp_http_client/sdkconfig.ci
+++ b/examples/protocols/esp_http_client/sdkconfig.ci
@@ -9,3 +9,4 @@ CONFIG_EXAMPLE_ETH_PHY_ADDR=1
 CONFIG_EXAMPLE_CONNECT_IPV6=y
 CONFIG_ESP_HTTP_CLIENT_ENABLE_BASIC_AUTH=y
 CONFIG_ESP_HTTP_CLIENT_ENABLE_DIGEST_AUTH=y
+CONFIG_EXAMPLE_HTTP_ENDPOINT="httpbin.espressif.cn"
diff --git a/examples/protocols/esp_http_client/sdkconfig.ci.ssldyn b/examples/protocols/esp_http_client/sdkconfig.ci.ssldyn
index d25890eb1c..3ad04ee8a0 100644
--- a/examples/protocols/esp_http_client/sdkconfig.ci.ssldyn
+++ b/examples/protocols/esp_http_client/sdkconfig.ci.ssldyn
@@ -11,3 +11,4 @@ CONFIG_ESP_HTTP_CLIENT_ENABLE_BASIC_AUTH=y
 CONFIG_MBEDTLS_DYNAMIC_BUFFER=y
 CONFIG_MBEDTLS_DYNAMIC_FREE_PEER_CERT=y
 CONFIG_MBEDTLS_DYNAMIC_FREE_CONFIG_DATA=y
+CONFIG_EXAMPLE_HTTP_ENDPOINT="httpbin.espressif.cn"